Marketing Survey Center

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Professional surveys for marketers

From collecting customer service feedback to understanding how consumers see your brand, our marketing templates and sample surveys will give you the data you need to form the right marketing strategies. It’s easy to get feedback with our survey templates, designed by experts to help you get to know your customers and make important marketing decisions.

How surveys help marketers

As a marketer, you’re not only responsible for day-to-day campaigns, but you’ve also got to keep an eye on the big picture. Are customers loyal to your brand? Do you know enough about your target market? And how are your competitors doing?

It’s easy to answer these questions (and more!) when you send surveys to customers and consumers in your demographic. According to our research, it’s also important to listen to your customers:

  • 72% of consumers we surveyed say they’re very or extremely likely to shop with a company if it has a reputation for outstanding customer experience
  • 97% of consumers say they’re likely to tell their friends, family, or coworkers about a great customer experience
  • 83% of business owners and managers who describe their company as successful regularly collect feedback

And how do you know if your company’s even on people’s minds? Providing an excellent customer experience is great—but keeping your customers happy won’t help you if nobody knows who you are.

When we surveyed marketing experts about branding, even though 80% say they think it’s extremely or very important to measure brand awareness, only 24% actually know how.

Smart ideas for marketing surveys

So what can you do to understand the customer experience, manage your brand, and stay competitive? Smart marketers use surveys to inform their marketing strategies. Here’s how you can too.

Get to know your customers

Collect customer feedback

Do you know who your customers are? A lot of businesses don’t. Send market segmentation surveys to people who purchase your products. That way, you learn more about key demographic data, like gender, age group, interests, and more—so you can target your marketing efforts accordingly.

Improve customer satisfaction and loyalty

Part of your job is to monitor your company’s level of customer satisfaction so you can work with other teams to address shortcomings and come up with campaigns and promotions that improve your image. You can also measure how loyal customers are to your company by finding out your Net Promoter® Score (NPS).

NPS is a standard companies around the world use to understand how customers rate them on the following question: How likely is it that you would recommend this company to a friend or colleague? Once you’ve got your NPS, you can see if customers are helping (or hurting) your brand.

Perform market research

Get to know your target market

Use our target market analysis surveys to learn more about consumers in your target market. With demographic and target market analysis surveys, you can make smarter marketing decisions when it comes to marketing messaging, pricing, advertising campaigns, and all of your marketing strategies.

Learn about your competition

You may be surprised to see who you’re competing with. Use a marketing research survey to understand who your competitors are and why you may be losing business and market share to them. Use a brand awareness survey to see if you (or your competitors) come to people’s minds when they want to purchase a product or service in your industry.

Benchmark your progress and get context for your results

Make sure to set an initial baseline for customer satisfaction, brand awareness (or just about anything else) with the data you collect. As you repeat your survey over time, you’ll be able to benchmark your survey results (i.e., perform longitudinal analysis) to see if you’re improving or where you need to make changes.

Test new concepts and build your brand

Make your products and services even better—and determine pricing

Ask about the merchandise your customers buy with an online product feedback survey. You’ll get a clearer picture of which product offerings are selling, which aren’t, and why. And use a market research poll to find out if you’re charging too much for your product or service—or if you’re not offering attractive pricing options.

Build and manage your brand identity

Find out how much customers—and non-customers—know about your brand. What are their immediate impressions? Have their friends had any experience with your company? Do they typically shop with a competing company? Start to get the full picture when you use a brand survey.

Test new concepts

It’s expensive to develop a new product or launch new ads, marketing campaigns, packaging, or landing pages without testing them first. That’s where surveys come in. Concept testing surveys are the easiest way to perform A/B testing on your ideas before you go to market. Running a focus group? Don’t waste your participants’ time. Test your ideas beforehand and only present the most popular.

Collect website feedback

Is your website welcoming or scaring off customers? And when first-time visitors land on your page, do they have trouble navigating around your site? See if your website is meeting users’ needs—and what you can do to improve—with website feedback surveys. You can even trigger surveys to appear while a user is experiencing your site so you get real-time feedback that’ll inform your web design and content.

Collect quotes, testimonials, and case studies for marketing collateral

Sharing customer testimonials is a great strategy for increasing confidence in future purchases. Include these on your website, blog, social media pages, and more. You can easily gather quotes from happy customers when you conduct a marketing survey; just don’t forget to ask permission first!

NPS®, Net Promoter® & Net Promoter® Score are registered trademarks of Satmetrix Systems, Inc., Bain & Company and Fred Reichheld.

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