If you lift your eyes from your phone screen for a second, you might notice that almost everyone else is looking at their phones a lot of the time: an American adult spends as much as three hours per day on their phone. Here at SurveyMonkey, we’ve seen the number of mobile responses constantly increase, with the ratio already surpassing one third among U.S. respondents.
To help reach more types of respondents and ensure high completion rates, we’ll show you how to create and design surveys on the go with templates, tips, and best practices. And we’ll also see how the SurveyMonkey mobile app for iPad, iPhone and Android can help you gather and analyze this crucial feedback.
Start creating your own mobile centric surveys today. Our app allows you to monitor results live, and take full advantage of our powerful analytic capabilities. Download the SurveyMonkey Android and iOS app→
A mobile centric survey is not just any survey. A mobile centric survey is one that’s specifically designed to fit a smartphone or tablet screen and makes it easy for the respondent to use touchscreen gestures to answer the questions.
A few key features of a good mobile centric survey:
As you can see, there are a few criteria you need to take into account when creating and designing a mobile centric survey. We’ll go over them in more detail below.
But first, let’s align on the top reasons why you should be ready to create your own mobile centric surveys.
Mobile centric survey questionnaires meet your audience on the go, as they visit your store or restaurant, walk through your event exhibit booth, or wait in the lobby of your business. They can be deployed on a screen you provide or the customer’s own tablet or phone.
Here are some of their benefits:
Do you want to know how to create great mobile centric surveys? As we said, there’s a few criteria you need to keep in mind. The following is a compilation of great tips from our blog posts on mobile optimization for surveys and on how to increase mobile survey completion rates.
When you’re ready to create and deliver your mobile centric poll or survey, you can use any one of our extended library of survey templates as is, or customize it for your own purposes.
Alternatively, you can go straight to our Question Bank of methodologist-certified questions to build your own 100% customized mobile centric survey.
Here are a few sample survey templates you could use for all sorts of projects.
Market research: Conduct on-premise research by delivering surveys on mobile devices, and gather audience feedback as you evaluate the market for potential new products and services.
Customer satisfaction: How do your customers feel about your products and services, or their experiences with your customer service representatives? Reach them through surveys delivered on your in-store tablet or their mobile devices.
Online polls: Create an online poll that your target audience can access on their mobile devices and get their instant views on any relevant topic.
Before you launch your mobile centric survey, here’s one more SurveyMonkey tool for you to take advantage off. Get the handy checklist ‘How to optimize your surveys for mobile devices’. Download now →
As with anything survey-related, SurveyMonkey has plenty of resources to help you learn more about mobile centric surveys. When you’re ready to go deep into the finer points of this topic, you can start by checking out our help section article for best practices in mobile survey design.
And now that you’re done reading, you can lift your eyes from your phone screen for a second… and start creating your own mobile friendly survey to get the quickest feedback from today’s hyper-connected consumers.