Ensure your success in event planning and hospitality

Get tools to help you plan events that create buzz, drive impact, and exceed expectations.

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With many companies employing work-from-home models, and in-person socializing happening less due to the COVID-19 pandemic, event planning can be a real challenge. If you work in hospitality or events, feedback can be the best tool for finding out what it takes for your events to be successful.

How can we plan events we know will be a success?

  • How should we schedule equitable events for a global team?
  • What types of events will be impactful for our business?
  • What’s the right balance between social, informational, and educational events?
  • How do we plan events that work within the budget?
  • How do I best collect feedback from attendees?
  • How far in advance should we start collecting RSVPs?

How can we pivot to accommodate the changes within hospitality?

  • Do people prefer virtual events or those in person?
  • How can we create more engaging events if they’re done remotely?
  • What technology do we need to ensure attendees find value in the event?
  • Do event locations have specific requirements?
  • How comfortable are people with attending events and conferences?
  • What type of content would people like to see more of?

Our sample survey templates make it easy for you to start collecting feedback in just minutes. Explore hundreds of questions across different survey types, all designed to get you accurate results you can rely on.

Post-event feedback

Use attendee feedback to inform and improve future events.

See template

Meeting effectiveness

Make sure your meetings are effective by asking for feedback.

See template

Pianificazione di eventi

Get a headcount, plan your menu, and choose speakers easily and efficiently.

See template

Volunteer feedback

Find out if employees feel they added value at your volunteer event.

See template

Hotel feedback

Discover how guests felt about their hotel stay and if they’d return.

See template

Restaurant feedback

Gather feedback on the dining experience your guests have at the restaurant.

See template

Why choose SurveyMonkey?

SurveyMonkey is not only easy to use, it’s the world’s leading survey platform and powerful enough to help you measure what matters.

Features to help you accomplish goals

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Collect and act on feedback, so your events and communications continuously improve.

  • Distribute your survey using QR codes you can display on conference materials or within presentations
  • Easy customizations to match the look and feel of your company or event
  • Multiple question types for whatever you want to know
  • Create your own question bank and make it easy to duplicate your surveys for different events

Integrations that make work easier

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Integrate your survey data with the apps you use every day.

  • Get feedback on conferences, meetings and events immediately by integrating with tools like Microsoft Teams and Zoom
  • Store, manage and share your surveys for collaboration in Google Drive
  • Automatically trigger surveys after an event by using customer contact info, already stored in your CRM like Salesforce

Support for when you need it

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Get the support that your team needs to launch feedback programs.

Here’s how SurveyMonkey can help:

  • We have an amazing support team - filled with product experts that help you leverage the right features to get the results you’re looking for
  • Support the way you want it - with phone, email, and live chat options for getting in touch
  • Tutorials and video demos - available within our robust Help Center for those that want to explore on their own

Events managers are among users from these world-class brands


Advice from event managers

Here are some common mistakes and best practices on how to avoid them.

Red X shape in circle

Common mistakes

Are you ready to improve your event planning? Here are some things to avoid:

Ignoring off-site and international attendees

Many companies offer a remote working environment, which means you should offer virtual activities for attendees that can’t make it in person.

Over-communicating before and after events

It’s important to keep everyone informed, but be cautious of sending too many surveys to ensure people respond.

Not collecting feedback right after an event

It’s important to measure the success of your event through the lens of the attendees. Be sure to ask for feedback right after the event so it’s fresh in their minds.

Green checkmark in circle

Linee guida

Leaders in hospitality and events share things they swear by:

Curate content you know is great

Rely on feedback collected before events to gather feedback on what attendees want to see, then act on it.

Use data for validity

Show leadership survey data to back up your expenses or decisions for future events.

Create an event marketing strategy

Promote your event on key channels such as websites, social media, email, and more.

Make feedback anonymous for honest answers

Give event attendees or registrants the opportunity to provide their unbiased opinions about your event, so you know exactly how to make improvements.

Resources that event managers find helpful

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Ultimate Guides

Everything you need to know to send event surveys.

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Success Stories

The Golden State Warriors build a better fan experience.

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Best practices for collecting feedback on virtual events.

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Momentive, the maker of SurveyMonkey, empowers organizations to gain insights from customers, employees, and the market—securely and at scale.

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Learn more about Momentive Solutions and schedule a demo.

  • Gestione di più utenti e massima visibilità di tutti i dati di indagine raccolti a livello aziendale, con controlli e dashboard di amministrazione.
  • Garanzia di assoluta protezione di tutti i dati riservati, grazie a opzioni di sicurezza come crittografia, SSO e funzionalità che aiutano a mantenere la conformità HIPAA e GDPR.
  • Automazione e massima fruibilità del feedback acquisito, tramite il collegamento ai principali sistemi aziendali mediante API e potenti integrazioni, tra cui Salesforce, Marketo, Tableau e molto altro ancora.