3 ways CRM surveys make your customer success efforts count

You’ve got ideas.

Big ideas. About new ads, products, marketing messaging, and more. But how do you know whether you’ve got a winning concept that’ll boost sales?

We asked 500 marketing professionals how they know which of their ideas will be successful. And while the vast majority agreed that testing is important, we were surprised at how few had the time and money to consistently test.

Last year, we showed you how SurveyMonkey Audience uses surveys to test new ad concepts before launch. Since then, we’ve been hard at work perfecting our survey methodology to develop a scalable, repeatable process for creating sound concept test surveys for just about anything—including ads, images, book covers, product ideas, just to name a few.

That’s why our survey scientists have put together a comprehensive guide to help marketers and product managers use surveys to quickly test new ideas.

In this guide, we’ll show you how to use surveys to test concepts and perform market research without delaying your launch or breaking the bank.

  • What we’ve learned from talking to marketers
  • Insights on research trends
  • What to avoid when it comes to testing
  • Tips for getting your timing right
  • Best practices for writing concept testing surveys
  • Real-world examples of how big brands use surveys to make decisions
Mulher com óculos e fones de ouvido usando um tablet.

SurveyMonkey può aiutarti a lavorare meglio. Scopri come migliorare il tuo impatto con strategie, prodotti ed esperienze vincenti.

Homem e mulher lendo um artigo em um laptop e fazendo anotações em notas adesivas.

Scopri come Hornblower usa SurveyMonkey e la sua IA per sfruttare al meglio i dati NPS, raccogliere info sui clienti e migliorare la loro esperienza.

Homem de óculos sorrindo e usando um laptop.

Scopri come Ryanair usa SurveyMonkey con Microsoft Power BI per monitorare 50.000 indagini CSAT al mese e migliorare l'esperienza dei clienti.

Mulher analisando informações em laptop.

Scopri come woom usa SurveyMonkey per lanciare sondaggi multilingue, migliorare l'esperienza dei dipendenti e raccogliere la prospettiva dei clienti.