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Product development research that keeps you on the winning track

Starting a company? Launching a new product line? Concept testing is easier than ever with our SurveyMonkey Audience consumer panel.

Choose your Audience

Create products that delight consumers

Avoid launching a product that doesn't improve people's lives—and that ultimately doesn't sell.

Invest your budget on a sure winner

New products that turn into instant hits are rare. Beat the odds with fast, cost-effective concept testing.

Real-time results from consumers worldwide

With our global panel, you can test your product innovation ideas in over 100 countries and see the first results in minutes.

Why do product development research?

Building a new product is a big investment, so you need to validate your concept. Survey your target market to find out whether:

...you're solving a real problem
...one of your ideas is a clear winner
...your final concept has the right features
...your product will sell

With a fast, cost-effective consumer panel like Audience, you can bring product testing into your development process.

When to do product and concept testing

Is that product idea you just had crazy? Or a slam dunk? Ask the consumers who will have the final say! SurveyMonkey Audience is the fast, cost-effective research solution for every stage of your product development process.

Market assessment

Does the market need your product? Who is the ideal customer? How large is the sales opportunity?

Product ideation

Use concept testing to see which features are necessary and what would make your product stand out.

Product testing

Show your prototypes and mockups to potential customers and see which version they are more likely to buy... and why!

Package testing and shelf testing

To make your product idea shine even brighter, make sure its design and packaging also resonate with your customers.

Price testing

Know what price is too high for your customers, but also what's so low that they'd doubt your product's quality.

Lifecycle research

Keep listening to your market post launch to expand your brand awareness and find clever line extensions.

Why SurveyMonkey Audience is the ideal product testing solution

Reach any group of people

Talk to any demographic you need using our targeting options and custom screening questions.

Go global and go fast

Your survey results from over 100 countries will start rolling in in a matter of minutes.

Keep bias at bay

Use our randomization options for questions, pages, or blocks of pages, to get the most reliable results.

Feel assured about your choices

Use statistical significance testing to have greater confidence in your results.

DIY market research accelerates product development

"SurveyMonkey Audience allowed us to launch the best product that we could, and in fact, we sold out in the first month of our launch."

It's easy to get started

Target

Select your target audience by demographics, consumer behavior, geography, and more.

Send

Launch projects automatically and on your schedule. Monitor them 24/7.

Analyze

Watch your results start rolling in minutes after launch. And start making decisions fast!

Test your product ideas today!

Make sure your product idea is a winner with fast responses from your target market.

Choose your Audience

Not ready to pick your audience?

Create a survey

There's a lot more you can do with SurveyMonkey Audience

Consumer behavior

Get crucial consumer insights—like attitudes, perceptions and shopping habits—by surveying your market.

Learn more

Price testing

Will customers pay more for your product? What should you charge for a new one? Do all your pricing research here.

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Ad testing

Ultra-fast ad testing helps you ensure that your campaigns are on target before you launch.

Learn more