Opinion survey: the MP3 player

Thank you for your participation at this research project of Politecnico di Milano University. The research aim is to understand what are the consumers' needs and expectations about new technologies. We would be very grateful if you can dedicate us 10 minutes of your time to answer this questionnaire.

Your answers will be completely anonymous and collected ONLY for research purposes. There are not right or wrong answers. We thank you in advance for your collaboration. If you have any question about the survey, please contact us at debora.bettiga@polimi.it

Question Title

Please rate how much you personally agree or disagree with these statements. Select the option that better represents how you feel or think personally (1- Strongly disagree; 7 – Strongly Agree)

	Strongly disagree	Disagree	Somewhat disagree	Neutral	Somewhat agree	Agree	Strongly agree
I think shopping is a chore.	I think shopping is a chore. Strongly disagree	I think shopping is a chore. Disagree	I think shopping is a chore. Somewhat disagree	I think shopping is a chore. Neutral	I think shopping is a chore. Somewhat agree	I think shopping is a chore. Agree	I think shopping is a chore. Strongly agree
I like to finish my shopping as quickly as possible and get out of the store.	I like to finish my shopping as quickly as possible and get out of the store. Strongly disagree	I like to finish my shopping as quickly as possible and get out of the store. Disagree	I like to finish my shopping as quickly as possible and get out of the store. Somewhat disagree	I like to finish my shopping as quickly as possible and get out of the store. Neutral	I like to finish my shopping as quickly as possible and get out of the store. Somewhat agree	I like to finish my shopping as quickly as possible and get out of the store. Agree	I like to finish my shopping as quickly as possible and get out of the store. Strongly agree
I enjoy shopping	I enjoy shopping Strongly disagree	I enjoy shopping Disagree	I enjoy shopping Somewhat disagree	I enjoy shopping Neutral	I enjoy shopping Somewhat agree	I enjoy shopping Agree	I enjoy shopping Strongly agree
When I see a product somewhat different from the usual, I check it out	When I see a product somewhat different from the usual, I check it out Strongly disagree	When I see a product somewhat different from the usual, I check it out Disagree	When I see a product somewhat different from the usual, I check it out Somewhat disagree	When I see a product somewhat different from the usual, I check it out Neutral	When I see a product somewhat different from the usual, I check it out Somewhat agree	When I see a product somewhat different from the usual, I check it out Agree	When I see a product somewhat different from the usual, I check it out Strongly agree
I am often among the first people to try a new product	I am often among the first people to try a new product Strongly disagree	I am often among the first people to try a new product Disagree	I am often among the first people to try a new product Somewhat disagree	I am often among the first people to try a new product Neutral	I am often among the first people to try a new product Somewhat agree	I am often among the first people to try a new product Agree	I am often among the first people to try a new product Strongly agree
I like to try new and different things	I like to try new and different things Strongly disagree	I like to try new and different things Disagree	I like to try new and different things Somewhat disagree	I like to try new and different things Neutral	I like to try new and different things Somewhat agree	I like to try new and different things Agree	I like to try new and different things Strongly agree
I will not give up high quality for a lower price.	I will not give up high quality for a lower price. Strongly disagree	I will not give up high quality for a lower price. Disagree	I will not give up high quality for a lower price. Somewhat disagree	I will not give up high quality for a lower price. Neutral	I will not give up high quality for a lower price. Somewhat agree	I will not give up high quality for a lower price. Agree	I will not give up high quality for a lower price. Strongly agree
I always buy the best.	I always buy the best. Strongly disagree	I always buy the best. Disagree	I always buy the best. Somewhat disagree	I always buy the best. Neutral	I always buy the best. Somewhat agree	I always buy the best. Agree	I always buy the best. Strongly agree
It is important to me to buy high quality products	It is important to me to buy high quality products Strongly disagree	It is important to me to buy high quality products Disagree	It is important to me to buy high quality products Somewhat disagree	It is important to me to buy high quality products Neutral	It is important to me to buy high quality products Somewhat agree	It is important to me to buy high quality products Agree	It is important to me to buy high quality products Strongly agree
I am somewhat of an expert when it comes to shopping.	I am somewhat of an expert when it comes to shopping. Strongly disagree	I am somewhat of an expert when it comes to shopping. Disagree	I am somewhat of an expert when it comes to shopping. Somewhat disagree	I am somewhat of an expert when it comes to shopping. Neutral	I am somewhat of an expert when it comes to shopping. Somewhat agree	I am somewhat of an expert when it comes to shopping. Agree	I am somewhat of an expert when it comes to shopping. Strongly agree
People think of me as a good source of shopping information.	People think of me as a good source of shopping information. Strongly disagree	People think of me as a good source of shopping information. Disagree	People think of me as a good source of shopping information. Somewhat disagree	People think of me as a good source of shopping information. Neutral	People think of me as a good source of shopping information. Somewhat agree	People think of me as a good source of shopping information. Agree	People think of me as a good source of shopping information. Strongly agree
I enjoy giving people tips on shopping	I enjoy giving people tips on shopping Strongly disagree	I enjoy giving people tips on shopping Disagree	I enjoy giving people tips on shopping Somewhat disagree	I enjoy giving people tips on shopping Neutral	I enjoy giving people tips on shopping Somewhat agree	I enjoy giving people tips on shopping Agree	I enjoy giving people tips on shopping Strongly agree
If I use the same brands over and over again, I get tired of them.	If I use the same brands over and over again, I get tired of them. Strongly disagree	If I use the same brands over and over again, I get tired of them. Disagree	If I use the same brands over and over again, I get tired of them. Somewhat disagree	If I use the same brands over and over again, I get tired of them. Neutral	If I use the same brands over and over again, I get tired of them. Somewhat agree	If I use the same brands over and over again, I get tired of them. Agree	If I use the same brands over and over again, I get tired of them. Strongly agree
I buy different brands to get some variety.	I buy different brands to get some variety. Strongly disagree	I buy different brands to get some variety. Disagree	I buy different brands to get some variety. Somewhat disagree	I buy different brands to get some variety. Neutral	I buy different brands to get some variety. Somewhat agree	I buy different brands to get some variety. Agree	I buy different brands to get some variety. Strongly agree

Question Title

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	Strongly disagree	Disagree	Somewhat disagree	Neutral	Somewhat agree	Agree	Strongly agree
It bothers me if other people disapprove of my choices.	It bothers me if other people disapprove of my choices. Strongly disagree	It bothers me if other people disapprove of my choices. Disagree	It bothers me if other people disapprove of my choices. Somewhat disagree	It bothers me if other people disapprove of my choices. Neutral	It bothers me if other people disapprove of my choices. Somewhat agree	It bothers me if other people disapprove of my choices. Agree	It bothers me if other people disapprove of my choices. Strongly agree
It is important to me to fit in.	It is important to me to fit in. Strongly disagree	It is important to me to fit in. Disagree	It is important to me to fit in. Somewhat disagree	It is important to me to fit in. Neutral	It is important to me to fit in. Somewhat agree	It is important to me to fit in. Agree	It is important to me to fit in. Strongly agree
My behavior often depends on how I feel others wish me to behave.	My behavior often depends on how I feel others wish me to behave. Strongly disagree	My behavior often depends on how I feel others wish me to behave. Disagree	My behavior often depends on how I feel others wish me to behave. Somewhat disagree	My behavior often depends on how I feel others wish me to behave. Neutral	My behavior often depends on how I feel others wish me to behave. Somewhat agree	My behavior often depends on how I feel others wish me to behave. Agree	My behavior often depends on how I feel others wish me to behave. Strongly agree
I prefer one brand of most products I buy.	I prefer one brand of most products I buy. Strongly disagree	I prefer one brand of most products I buy. Disagree	I prefer one brand of most products I buy. Somewhat disagree	I prefer one brand of most products I buy. Neutral	I prefer one brand of most products I buy. Somewhat agree	I prefer one brand of most products I buy. Agree	I prefer one brand of most products I buy. Strongly agree
I am willing to make an effort to search for my favorite brand.	I am willing to make an effort to search for my favorite brand. Strongly disagree	I am willing to make an effort to search for my favorite brand. Disagree	I am willing to make an effort to search for my favorite brand. Somewhat disagree	I am willing to make an effort to search for my favorite brand. Neutral	I am willing to make an effort to search for my favorite brand. Somewhat agree	I am willing to make an effort to search for my favorite brand. Agree	I am willing to make an effort to search for my favorite brand. Strongly agree
Usually, I care a lot about which particular brand I buy	Usually, I care a lot about which particular brand I buy Strongly disagree	Usually, I care a lot about which particular brand I buy Disagree	Usually, I care a lot about which particular brand I buy Somewhat disagree	Usually, I care a lot about which particular brand I buy Neutral	Usually, I care a lot about which particular brand I buy Somewhat agree	Usually, I care a lot about which particular brand I buy Agree	Usually, I care a lot about which particular brand I buy Strongly agree
Most days, I have no time to relax.	Most days, I have no time to relax. Strongly disagree	Most days, I have no time to relax. Disagree	Most days, I have no time to relax. Somewhat disagree	Most days, I have no time to relax. Neutral	Most days, I have no time to relax. Somewhat agree	Most days, I have no time to relax. Agree	Most days, I have no time to relax. Strongly agree
I always seem to be in a hurry.	I always seem to be in a hurry. Strongly disagree	I always seem to be in a hurry. Disagree	I always seem to be in a hurry. Somewhat disagree	I always seem to be in a hurry. Neutral	I always seem to be in a hurry. Somewhat agree	I always seem to be in a hurry. Agree	I always seem to be in a hurry. Strongly agree
I never seem to have enough time for the things I want to do	I never seem to have enough time for the things I want to do Strongly disagree	I never seem to have enough time for the things I want to do Disagree	I never seem to have enough time for the things I want to do Somewhat disagree	I never seem to have enough time for the things I want to do Neutral	I never seem to have enough time for the things I want to do Somewhat agree	I never seem to have enough time for the things I want to do Agree	I never seem to have enough time for the things I want to do Strongly agree
Thinking is not my idea of fun.	Thinking is not my idea of fun. Strongly disagree	Thinking is not my idea of fun. Disagree	Thinking is not my idea of fun. Somewhat disagree	Thinking is not my idea of fun. Neutral	Thinking is not my idea of fun. Somewhat agree	Thinking is not my idea of fun. Agree	Thinking is not my idea of fun. Strongly agree
I like tasks that don't require much thinking once I have learned them.	I like tasks that don't require much thinking once I have learned them. Strongly disagree	I like tasks that don't require much thinking once I have learned them. Disagree	I like tasks that don't require much thinking once I have learned them. Somewhat disagree	I like tasks that don't require much thinking once I have learned them. Neutral	I like tasks that don't require much thinking once I have learned them. Somewhat agree	I like tasks that don't require much thinking once I have learned them. Agree	I like tasks that don't require much thinking once I have learned them. Strongly agree
I only think as hard as I have to.	I only think as hard as I have to. Strongly disagree	I only think as hard as I have to. Disagree	I only think as hard as I have to. Somewhat disagree	I only think as hard as I have to. Neutral	I only think as hard as I have to. Somewhat agree	I only think as hard as I have to. Agree	I only think as hard as I have to. Strongly agree

Question Title

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	Strongly disagree	Disagree	Somewhat disagree	Neutral	Somewhat agree	Agree	Strongly agree
I often think of the things I buy and do in terms of how I can use them to shape a more unusual personal image	I often think of the things I buy and do in terms of how I can use them to shape a more unusual personal image Strongly disagree	I often think of the things I buy and do in terms of how I can use them to shape a more unusual personal image Disagree	I often think of the things I buy and do in terms of how I can use them to shape a more unusual personal image Somewhat disagree	I often think of the things I buy and do in terms of how I can use them to shape a more unusual personal image Neutral	I often think of the things I buy and do in terms of how I can use them to shape a more unusual personal image Somewhat agree	I often think of the things I buy and do in terms of how I can use them to shape a more unusual personal image Agree	I often think of the things I buy and do in terms of how I can use them to shape a more unusual personal image Strongly agree
I am often on the lookout for new products or brands that will add to my personal uniqueness	I am often on the lookout for new products or brands that will add to my personal uniqueness Strongly disagree	I am often on the lookout for new products or brands that will add to my personal uniqueness Disagree	I am often on the lookout for new products or brands that will add to my personal uniqueness Somewhat disagree	I am often on the lookout for new products or brands that will add to my personal uniqueness Neutral	I am often on the lookout for new products or brands that will add to my personal uniqueness Somewhat agree	I am often on the lookout for new products or brands that will add to my personal uniqueness Agree	I am often on the lookout for new products or brands that will add to my personal uniqueness Strongly agree
I actively seek to develop my personal uniqueness by buying special products or brands.	I actively seek to develop my personal uniqueness by buying special products or brands. Strongly disagree	I actively seek to develop my personal uniqueness by buying special products or brands. Disagree	I actively seek to develop my personal uniqueness by buying special products or brands. Somewhat disagree	I actively seek to develop my personal uniqueness by buying special products or brands. Neutral	I actively seek to develop my personal uniqueness by buying special products or brands. Somewhat agree	I actively seek to develop my personal uniqueness by buying special products or brands. Agree	I actively seek to develop my personal uniqueness by buying special products or brands. Strongly agree
Buying and using products that are interesting and unusual assists me in establishing a distinctive image	Buying and using products that are interesting and unusual assists me in establishing a distinctive image Strongly disagree	Buying and using products that are interesting and unusual assists me in establishing a distinctive image Disagree	Buying and using products that are interesting and unusual assists me in establishing a distinctive image Somewhat disagree	Buying and using products that are interesting and unusual assists me in establishing a distinctive image Neutral	Buying and using products that are interesting and unusual assists me in establishing a distinctive image Somewhat agree	Buying and using products that are interesting and unusual assists me in establishing a distinctive image Agree	Buying and using products that are interesting and unusual assists me in establishing a distinctive image Strongly agree

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