VISITOR QUESTIONNAIRE

We would really like to thank you for taking part in this initiative which aims to increase visitors’ knowledge of some of the highlights of the 20th Terra Madre and find out what they have to say. The following questionnaire has a series of questions about your experience at this year’s and previous years’ Terra Madre. It also asks you about its mission concerning food product consumption, the environment and society values in general.
Filling in the questionnaire will take ABOUT 15 minutes. Remember you can take a break from filling it in at any time and come back to it later as all your answers will be saved. You can even go back and change your answers if you like

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* 1. Is this the first time you’ve visited  Salone del Gusto Terra Madre or have you visited before? 

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* 2. Which events at Salone del GustoTerra Madre have you taken part in or are intending to? Choose the events from this list:

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* 3. Which aspects and/or events at this year’s Salone del Gusto Terra Madre did you like most? (Give your preferences by using a scale of 1 to 10, where 1=not at all; 10=fantastic).

  1 2 3 4 5 6 7 8 9 10 I don't know
Terra Madre expanding into the centre of Torino
Most stands being in Valentino Park
Free entry into all the areas connected to the event
Slow Food Dinner Dates
Tour of the Royal Residences
School Activity
Conferences
Chefs’ Alliance Kitchen
Terra Madre Kitchens
Tastings
Special events
Food & Films
Taste Workshops
Terra Madre Forum
Master of Food
Mixology
Exhibitions
Personal Shopper
Partner programs
Salone off
Cooking Schools

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* 4. You came to this year’s Salone del Gusto Terra Madre:

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* 5. Did you meet any new people at Salone del Gusto Terra Madre this year or in the past (visitors, exhibitors, Terra Madre delegates, etc)? Have you stayed in touch with them regularly or expect to do so? 

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* 6. If Yes, how many?

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* 7. Did you make any new contacts which will be useful in your professional life at Terra Madre this year or in the past (visitors, exhibitors,Terra Madre delegates, etc)?

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* 8. If Yes, how many?

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* 9. What influences your judgment concerning the quality of a food product? Answer by referring to the following statements and express how much you agree or not on a scale of 1 to 10, where 1=completely disagree, 10=completely agree, putting an X in the corresponding box.

A food product is of high quality, when:

  1 2 3 4 5 6 7 8 9 10
It transmits the passion it was made wit
It reflects careful production standards and techniques from the field to the kitchen
It’s expensive
It has a sound reputation thanks to expert opinion or recognition given to its producer
t’s the result of the work and commitment of many local people
Its production process doesn’t damage the environment
It was produced using traditional processes

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* 10. Which criteria do you use when choosing a supplier of food products? Answer as you did in the previous question and express how much you agree or not with the following statements on a scale of 1 to 10, where 1=completely disagree, 10=completely agree, putting an X in the corresponding box.

Such a supplier is someone who: 

  1 2 3 4 5 6 7 8 9 10
sells products that use a standardized/industrialized production process
sells the most expensive products
only deals with and recommends products that have received recognized awards for quality, expert opinions, etc.
doesn’t only act on personal interest, but for the interests of the community
respects the environment when they produce and market their goods
is known to me personally, so I trust them
is passionate about their profession and believes in what they do

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* 11. Do you think you can generally trust most people or that you should be careful? 

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* 12. Imagine you’d lost your wallet or purse containing your money and documents and someone then finds it. Who do you think would give it back to you intact?

  Very likely  Not really Not at all  Very unlikely 
A neighbor
A police officer
A complete stranger

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* 13. Here is a list of qualities that children can be encouraged to learn at home. Which, if any, do you consider to be especially important? Please choose up to five! 

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* 14. Some people feel they have completely free choice and control over their lives, while other people feel that what they do has no real effect on what happens to them. Please use this scale where 1=means "no choice at all" and 10 means "a great deal of choice" to indicate how much freedom of choice and control you feel you have over the way your life turns out (code one number):

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* 17. Could you tell for each of the following social groups whether you trust people from this group completely, somewhat, not very much or not at all? 

  Trust completely   Trust somewhat   Do not trust very much   Do not trust at all I don't know
Your family
Your neighborhood
People you know personally
People you meet for the first time
People of another religion
People of another nationality

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* 18. Here are some typical attitudes a person may have concerning values. For each of these points we'd like you to say if that person is very much like you, like you, somewhat like you, a little like you, not like you or not at all like you

  Very much like me Like me Somewhat like me A little like me Not like me Not at all like me
It is important to this person to think up new ideas and be creative; to do things one’s own way.
It is important to this person to be rich; to have a lot of money and expensive things.
Living in secure surroundings is important to this person; to avoid anything that might be dangerous.
It is important to this person to have a good time; to “spoil” oneself.
It is important to this person to do something for the good of society.
It is important for this person to help the people nearby; to care for their well-being.
Being very successful is important to this person; to have people recognize one’s achievements.
Adventure and taking risks are important to this person; to have an exciting life.
It is important to this person to always behave properly; to avoid doing anything people would say is wrong.
Tradition is important to this person; to follow the customs handed down by one’s religion or family

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* 19. Here are two radical statements people sometimes make when discussing the environment and economic growth. Which of them comes closer to your own point of view?

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* 20. Here is a list of voluntary organizations, please tell us whether you are an active member, an inactive member or not a member of that type of organization?

  Active member   Inactive member Don’t belong
Church or religious organization -
Sport or Recreational organization
Art, music or educational organization
Labor Union
Political party
Environmental organization
Professional association
Humanitarian or charitable organization
Consumer organization
Self-help group, mutual aid group

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* 21. What country are you from ?

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* 22. Which part of this country are you from? 

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* 23. Gender

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* 24. How old are you?

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* 25. What is your highest academic qualification?

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* 26.  Do you work in the food or agriculture sector? 

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* 27. Are you a Slow Food member?

                                                                 Thank  you very much for the time you have spent in answering these questions
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